Get up close and personal or how your products being used
Product photography is often over looked. The better your product is displayed, the more emotion it creates inside the buyer and engages their buy reflex. Professional product photography also show you care about what you are offering.
Take a Rolex for example...
Photograph it on your iPhone on a dull white sheet with horrible yellow lighting and buyers will question if you are the right place to spend £9000. However, take the time to stage and light your product properly, giving it the wow factor which buyers want to see and have your sales go through the roof!