Content Marketing

What is Content Marketing?

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Traditional marketing otherwise known as direct marketing, is based on targeting customers through marketing campaigns. You will commonly see this in the form of paper ads, radio ads, PPC and TV adverts. These methods have proven very effective and is now a billion pound industry. As our technology grows, the ability to switch off, turn away and block adverts is making direct advertising less effective and competition for genuine leads even more costly!  

 

Content marketing or content creation is based on the idea of building your online presence and sharing your knowledge. Using photography, video, creative writing, and design, you can connect with your customers on a personal level. This way of marketing lets the customer feel like they are part of your world, buy into your brand and not feel like they are being force fed advertising as they like, share and recommend your business.

 

Businesses which are stepping away from direct marketing and focusing more on content marketing services, delivering results and generating new leads by the day. So how do you content market?