For over 10 years, Blades Media have been working closely with Emblem Sports Cars on various marketing projects. In early 2017 we began talks about extending their marketing to Facebook and Instagram. Letting their customers see behind the doors of "the South Coast's No.1 Ferrari, Maserati and Lamborghini specialists".
Emblem had Facebook in place but due to sporadic posts their organic reach had dropped off. When posting anything of any value they received very little ROI in the form of Likes, Shares or Comments. As a result this made the team reluctant to invest any real time or money into Facebook, Instagram or YouTube.
Our experts came up with a marketing plan which was designed to create a Life Style feel on their pages. Using our Bournemouth based team we set out on a 4 month project to capture professional images and videos which felt like they were produced in house and did not make the user feel like they were being sold to.
Social media platforms don’t work with a hard sell. Going in and trying to push a product or service will cause a poor ROI. For Emblem we took the approach of creating a “life style”. Capturing more of the daily events and building rapport with our users.
After 6 months of working with Emblem we now have a lead generation platform which engages with their existing customers and generates interest from new ones. Customers regularly comment in real life how much they enjoy looking at our feeds and it often reminds them to stop in for service work.
- A strong Instagram profile which enforces brand strength
- Strong user engagement
- More effective ad campaigns
- Real world returns
Over the years we have worked with Emblem Sports Cars to create powerful imagery to be used in their marketing and as customer gifts.
Working with Emblem we have created multiple books and print media which can be seen around their workshop.