Google uses an AI called Panda. Panda use 23 questions to rank where your site should appear in search. The better your website performs against these questions, the better it will rank. We have compiled all 23 questions and given a brief outline to help you understand what they mean, how it affects your site and what to do.
1. Would you trust the information presented in this article?
When you read through your site do you trust the information that is there? Would a user trust it?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
When writing the content for your site did you write it from your personal knowledge base or copy and paste? Did you elaborate on your services or products or just go “that will do!”?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Are most of the pages on your site a copy of one another? If you took away the page title and headers, would it look or feel different to every other page?
4. Would you be comfortable giving your credit card information to this site?
Does your website seem like the place you would hand over your credit card number? If no, why?
5. Does this article have spelling, stylistic, or factual errors?
If spelling is not your strong point, use a proof reader. Double check your information against reputable sources. It is better to correct yourself rather than someone doing it for you.
6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Have you researched your client base? Does your website provide what the average user is looking for or have you guessed it?
7. Does the article provide original content or information, original reporting, original research, or original analysis?
Have you written original content from your site? Does it feel like it could have been taken from another?
8. Does the page provide substantial value when compared to other pages in search results?
When the user gets to the desired page on your site, if there enough information there to keep them?
9. How much quality control is done on content?
Reading your site, does it feel professional put together?
10. Does the article describe both sides of a story?
Have you only talked about the positives in your blog? Have you been honest about alternative outcomes?
11. Is the site a recognised authority on its topic?
Would people consider your business and expert in this field by reading your website?
12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
When reading your website, does it feel it was created off a template which anyone could have?
13. Was the article edited well, or does it appear sloppy or hastily produced?
Was time and effort put into creating your site and blogs?
14. For a health related query, would you trust information from this site?
15. Would you recognise this site as an authoritative source when mentioned by name?
Would people recognise your name as a source for quality information when spoken about?
16. Does this article provide a complete or comprehensive description of the topic?
Have you provided all the information you can when writing content or a blog? Can you add more for the user?
17. Does this article contain insightful analysis or interesting information that is beyond obvious?
Have you applied your expert knowledge to the blog. Something only you know?
18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Does your website provide a reason for users to go back regularly or share it with friends (word of mouth).
19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
Are adwords over taking your blog? Does it slow your page down?
20. Would you expect to see this article in a printed magazine, encyclopedia or book?
21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
When writing your blogs and content, have you elaborated on the topics or been short. Here is your answer!
22. Are the pages produced with great care and attention to detail vs. less attention to detail?
Have you built your website with the users experience in mind?
23. Would users complain when they see pages from this site?
Do your pages run slow? Are the links and image broken? Is the content inappropriate?