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Keyword Research, How to Get to the Top of Google?

SEO keyword research that positively effects your SERP

You will hear about keyword research as being a vital first step in your SEO plan. Keywords “fat head” and “long tail” are what a user will search on Google to find your website. The word “shoes” is a fat head term. Short, sweet and harder to rank for, but generally has the most profit. “Buy shoes near me” is a long tail phrase and are easier to rank for due to their lower search volume. As search by voice increases and people start searching in more of a conversational tone, long tail are ranking better and better. Therefore, understanding how to research keywords is vital!

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Do you know how hard it is to get to the top?

Let’s take a look at a few industries we deal with and how to get to the top

 

Keyword – Automotive

The keyword automotive is rather broad and can be applied to a lot of areas in the automotive sector. Ranking for it though is relatively difficult at 74% difficulty level, however the time invested in it would see you appear 6,600 times a year.

 

Associated

MOT Centre Near Me – 9900 searches a year with a difficulty factor of 77%

Used cars for sale – 74000 searches a year with a difficulty factor of 87%

 

If we look at stretching the long tail out by adding “Poole”

MOT centre Poole – 30 searches a year with a difficulty factor of 10% or less.

Used cars for sale Poole – 140 searches a year with a difficulty factor of 68%

 

 

Keyword – Real Estate Agent

Like automotive, it is a broad search term. It has a factor of 74% and is searched 8100 times a year.

 

Associated

Commercial Real Estate Agent – 210 searches a year with a difficulty factor of 74%

Property for sale – 165000 searches a year with a difficulty factor of 81%

 

If we look at stretching the long tail out by adding “Poole”

Property for sale Poole – 1600 searches a year with a difficulty factor of 81%.

 

This is why keyword research is vital. You could be spending your time chasing keywords which you will struggle to rank for or going after keywords that do not rank! When you get a website developed by Blades Media you can be sure that we have done the research to help get your business to the top.

Case Study

Can I see some local examples of websites you have built? Absolutely!

Being local to Poole and Bournemouth we helped many small businesses with web design and web development.

Tails & Trails Poole

Industry: Dog Walking

Used For: Online Presence and Lead Generation

Tails and Trails Poole is our latest website build. Laura needed a simple website to give her business an online presence. We included an about us page, locations page, testimonials and even a blog!

First Choice Detailing

Industry: Automotive

Used For: Online Presence and Lead Generation

First choice Detailing of Bournemouth, Christchurch had a very dated website built on an early WordPress engine....

Emblem Sports Cars

Industry: Automotive

Used For: Online Presence and Lead Generation

Emblem Sports Cars of Poole originally had their website designed by a web designer. It looked great but functioned poorly. We fixed it...

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