Small businesses in Bournemouth, Get found with locally targeted SEO
Local SEO targets customers nearby and is essential for local businesses
Can you imagine starting and growing a business in Bournemouth but only getting inquires from Glasgow? Targeting your SEO plan at the whole web is going to have that implication. Your business solves problems for your customers. Customers in your service area are going to have different problems from customers else where and by missing that from your SEO plan will mean you miss those customers.
When growing your business with SEO we take the time to discover what your goal is. Are you looking to reach the UK and further, or keep to your area? We then look at the problems you solve for your customers and what makes that unique to your service area.
For example, we are an SEO agency in Bournemouth but offer our SEO services in Poole. By only targeting clients in Bournemouth, business owners in Poole may think we cannot help them when we can!
So what range of service do we offer for local SEO?
Google My Business (GMB), Yell, The Echo and other listings are a great way to share your services, address and contact details so that people who are searching “Near Me” can find you.
Getting reviews from local customers helps bring your business to the forefront of your area. Let new customers see how well you’ve done and why you’re the best at what you do.
Using microdata to tell Google directly what your business is about is important. Talking to Google in its own language is guaranteed to get the point across what your business is about and how you can help.
Build connections with local authorities and build your authority in your service area. Even the oldest, most outdated websites have their importance when talking local SEO. Have enough connections to them and see how your business grows!
Understand the competition
Do you know who you really compete against. 90% of the time your main competitor isn’t the same one in search results. Having this information and knowing how to take them on is essential.
Local Keyword Research
If a tiger could talk English, you still would not understand it. Across the UK we all have our own unique way of doing and saying things. Make sure you use the local keyword research when targeting your area!